Branding

What exactly is branding?  Today's customers think of branding as that creative thing companies do with a name of a product or service.  It is the way a company promotes their product by creating visual packaging, logo, catchy jingle or keyword that aids the consumer in identifying who it belongs too; result: Identity.  Branding can be as basic as a specific color scheme or graphic used on all their print, television or collateral materials to long-term slow media campaigns with radio, television or print. 

How many of us will pick a movie to rent by it's cover or go see one at the theater solely by a movie trailer?  Probably quit a few.  These are branding techniques to get the consumer to use their instincts on what they want to purchase by a visual impression.  These properties are the same concept of what quality marketing is all about, getting your customers/consumers to make a visual decision on doing business with you, rather your competitor.  

• Logo Design 
• Identity
• Web site
• Business Cards and Invoices 
• Promotional Items
• Brochures and Handouts
• Print or Media advertising
• Outdoor Visual Advertising
• Trade Shows